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Digital Growth Insights
Practical notes on websites, SEO, content and marketing in the AI era.
Latest posts
Google Business Profile Optimisation for Hong Kong SMEs: Seven Steps
Your Google Business Profile drives Maps visibility, the info panel in search, and the local facts AI assistants quote. Seven steps: duplicates, primary category, consistent NAP, photos, services and Q&A, a review process, and how to read the results.
2026-10-20How to Choose a Web Design Company in Hong Kong: Eight Things in the Quote
The top-ten lists you see for web design companies in Hong Kong are mostly paid placements. What actually matters is in the quote: how pages are counted, revision limits, who enters content, who owns the domain and code, and what handover looks like.
2026-10-19How Much Does a Website Cost in Hong Kong?
2026-10-19Which SEO Tools Are Worth Paying For in 2026?
Tools will not rank you. What each of the four categories actually solves, which free options are enough, when paying makes sense, and a sensible setup for a Hong Kong SME.
2026-10-17When Your AI Support Bot Gets It Wrong, Who Carries It?
Eight US states have sued OpenAI, alleging ChatGPT was designed to be agreeable enough to harm users. This is not about US law — it is about the three boundaries you need before you put a bot on your site.
2026-10-17what is grok bot
2026-10-08AI Can Build You a Website. Do You Still Need an Agency?
AI has made building a website cheaper than ever. An honest look at what it does well — and the parts that still need a person who is accountable.
2026-09-23AI 網站趨勢:香港企業如何運用智能建站與自動化重塑數位競爭力
2026-08-21AI for small businesses in 2026: 5 practical ways to save time
Conversational AI such as ChatGPT and Gemini handles everyday paperwork well — drafting client emails, translating between Chinese and English, summarising meeting notes and rewriting product descriptions. No complex prompt engineering needed: just describe what you need, then review the result before publishing.
2026-08-21Beyond SEO: AEO and the new battleground of AI search
Traditional search meant typing a keyword, scanning blue links and choosing one to visit. Today, Google shows AI-generated answers (AI Overview) at the top of results, and more people ask ChatGPT or Gemini directly. How users get answers has changed — and how businesses get found must change with it.
2026-08-21How much does a website cost in Hong Kong? A 2026 price guide
How much budget does a website need? It depends on your requirements, and three factors matter most: the website type sets the base price (from HK$5,000 for a one-page site to HK$100,000+ for a custom system), page count and features affect the final quote, and the exact page count is confirmed after the requirements interview.
2026-08-01Why Every Website Deserves a Rethink Every Three Years
Technology and user expectations change every three years — a website shouldn't be a one-time deliverable.
2026-07-18SEO Isn't Just Keywords — AI Search Changes the Game in 2026
Search has moved from ten blue links to AI answers — the rules of SEO have been rewritten.
